To our HMBradley community,
I'm excited to share that we're joining Monarch, and I'll be leading a new division called Monarch Labs, focused on exploring new products and business lines.
When we started HMBradley in 2018, our goal was to build something lasting: a better financial experience that helped people make the most of their money. Together with you, we built a brand people cared about, grew to more than $800 million in consumer deposits, and developed much of the financial infrastructure behind it. I'm incredibly proud of that work and grateful that you chose to be part of it.
HMBradley wound down its consumer deposit and credit card programs at the end of 2023. After that, our team continued building, bringing our technology to established banks. Through each chapter, we kept an unusually strong team together and stayed committed to helping people improve their financial lives.
Along the way, Monarch was building something that felt familiar: a similar mission, many of the same beliefs about what financial products should be, and a product people love. Joining Monarch gives our team a much larger platform to put everything we've learned and built to work.
This isn't the ending I imagined when we started HMBradley. But I've known Val for almost a decade, and it feels fitting that this is where our team has landed. I get to keep building with many of the people who have been beside me through this whole journey, now as part of Monarch.
Thank you for believing in us and for being part of our story. I can't wait for you to see what comes next.
Sincerely,
Zach Bruhnke
Co-founder, HMBradley